consumer protection

The image explains dark patterns in India, the evolution of law regulating dark patterns and the practices of dark patterns

Dark Patterns & Digital Ads: India’s Consumer Protection Framework

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Dark patterns, interface designs that subtly manipulate or mislead users, have moved from being a niche UX debate to a central regulatory concern in India’s digital economy. As consumer-facing startups scale rapidly across e-commerce, fintech, healthtech and D2C verticals, product and marketing teams increasingly rely on persuasive design and targeted advertising to drive conversions. However, […]

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Illustration of e-commerce fraud by way of dark pattern

Unraveling Dark Patterns: Navigating the Regulatory Framework in India

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Ever felt an urgency to purchase your desired product online just because the concerned e-commerce platform notified that ‘only 2 pieces of the product stock left’? If yes, well, you might just have been a victim of a dark pattern. “Dark Patterns” is an abstract term referring to an array of deceptive practices that are

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