Marketplace vs Inventory in Indian E-Commerce: Why Classification Continues to Drive Compliance
India’s e-commerce sector has evolved from early-stage digital marketplaces operating as neutral intermediaries to sophisticated, vertically integrated ecosystems combining logistics, data analytics, private labels and algorithm-driven pricing. This evolution has enabled scale and efficiency, but has simultaneously blurred the traditional boundaries between platform intermediation and direct retail. In this landscape, the distinction between a “marketplace […]









