Dark Patterns & Digital Ads: India’s Consumer Protection Framework
Dark patterns, interface designs that subtly manipulate or mislead users, have moved from being a niche UX debate to a central regulatory concern in India’s digital economy. As consumer-facing startups scale rapidly across e-commerce, fintech, healthtech and D2C verticals, product and marketing teams increasingly rely on persuasive design and targeted advertising to drive conversions. However, […]
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